Consumer demand for high-quality beef has been a long-time sales driver for Certified Angus Beef, and ultimately, it has increased demand for superior Angus genetics. As consumer preferences evolve, the brand is growing to provide premium beef for every liking. And now, that will include a grass-fed option: Certified Angus Beef Grass-Fed by Niman Ranch. Certified Angus Beef President John Stika says, “This product will represent a small portion of total sales, but it’s an important addition that helps us meet the needs of consumers who have different preferences.” The Certified Angus Beef Grass-Fed by Niman Ranch product will make up less than one percent of the total CAB supply. A niche product, the grass-fed, natural beef will initially only be available through a few, exclusive restaurants and grocery stores. Consistent with all Certified Angus Beef brand products, the grass-fed beef must meet all ten specifications to qualify for the brand.